Gabor (Hungary)

"During these two intensive years I have had an opportunity to become familiar with several approaches and also to recognize my strengths, so this course significantly contributed to the development of my soft skills."

-- Gabor (Hungary), eMBA graduate 2007

 

Program structure

The Executive MBA program follows a module structure. Details on the Modules see here. Each module consists of three or four courses spanning across two or three semesters and ending with a module exam. Elective courses are offered during the intensive week each semester. The four semesters of the Executive MBA program are accompanied by company visits, guest lectures, and personal mentoring.

Module 1

Module 2

Module 3

Personal Development

The Role of Capital Markets

Understanding Financial Statements

Leading People

Comparative Economic Policy

Corporate Finance

Human Resource Management

Business-Government Relations

Management Control Systems

 

Corporate Sustainability

 

Module 4

Module 5

Module 6

Process Management

Connecting to Market

The Strategy Process

Supply Chain and Operations Management

International and Intercultural Marketing

Strategy Tools

Management of Information Resources

Marketing Communication

Applying the Strategy Process

Company Visits and Field Trips

Leadership Skills Assessment and Development

Personal Mentoring & Business Project

Elective Courses

E.g. Mergers & Acquisitions, Negotiation and Dispute Resolution, Intercultural Business and Management, Microeconomics of Competitiveness, Corporate Environmental Management, International Week

 

 

Core Modules at Corvinus MBA

Both our Executive and Full-time MBA covers six main areas of becoming an effective manager of business

Module 1 - Managing Yourself and Others

Managing yourself and others effectively is the key to managerial excellence, as global challenges can only be met by knowledge-based, people-centered strategies based on a highly motivated, engaged and empowered workforce. We have designed this module to help you meet this challenge.

In this module, based on case studies and articles from leading management journals, participants will discuss managerial dilemmas related to managing individual, group and organizational performance.

Teachers of courses belonging to this module will help you to understand the behavior of people in organizations, pass on knowledge related to shaping that behavior through HRM policy areas and systems, and to acquire competencies critical to it.

During developmental courses we will provide you with conceptual frameworks in personal and role development, in order to discuss current questions and personal dilemmas concerning your own careers and meeting critical challenges in your professional life.

It is one of the differentiating feature of the module to apply new research results in Flow Based Leadership in cooperation with Flow Consulting Group, the leading player of the Hungarian organization development market.

Module 2 - Managing in Regional and Global Context

In order to understand business, you must understand how interconnected markets function under global as well as national policy and institutional regimes. Recent financial crises have proved that regulatory oversight is important but not enough: Economic policy makers on national level and above must react to trade, financial and social imbalances. This module discusses the relevant institutional and regulatory developments in Europe and elsewhere that may have a crucial impact on particular businesses and markets.

The module offers a comprehensive analysis of key factors influencing business decision making in advanced as well as emerging markets, with special reference to the CEE region. Goals and main instruments of economic policy making are analyzed both on national level and in the context of international policy coordination (G7, G20, IMF, WTO etc). We look at country cases to analyze investors' motives, government policies and economic fundamentals, never forgetting that geography, history and cultural factors matter in doing business. The module thus discusses issues as diverse as corporate responsibility, global and local sustainability, government and business relations, and development aspects of global capital flows.

Module 3 - Managing Business Performance

Our aim is to provide participants with a comprehensive view of the methods that successful organizations use to set up targets, support decision-making, measure, evaluate and report on corporate performance.

An organization’s success is primarily associated with its financial results. Thus it is essential for managers to be able to understand the different analytical tools in accounting - from traditional profitability analysis to contemporary methods of shareholder value analysis. Managers also have to know how strategic and operative decisions influence short and long term financial performance. You will develop an understanding of different methods of financing and the tools for linking short and long term financial decision-making. Furthermore, we focus on the relationship between the different dimensions of organizational performance and gain a deeper insight into the planning, measuring, evaluating and reporting processes that foster the mobilization of the whole organization in order to reach strategic objectives.

Module 4 - Managing Operations and Systems

The module examines the managerial challenges of how organizations deliver value. The module offers an understanding of aligning processes, cooperating along the supply chain and adopting advanced technologies to achieve a high level of organizational output.

In the last decade, managing operations and systems have fundamentally changed due to the tremendous development of information and communication technologies (ICT). The technology leverages new perspectives on process management, transforms traditional supply chains and enables or threatens new or existing businesses. The economic crisis highlighted the importance of new methods for improving the efficiency and the effectiveness of operations in organizations. The module explores successful tools like business and process modeling, MRP and ERP, lean management and six sigma, out- and insourcing, shared service centers, electronic procurement and marketplaces. ICT - especially the Internet - is even more embedded in these methods. Furthermore, the module emphasizes how the Internet transforms relationships with suppliers and customers, and the role of competition and cooperation.

Module 5 - Managing the Market

The module covers all aspects of marketing that create and sustain value, both for the company and the customer, and which require specific managerial attention. The focus is set on core marketing decisions (such as positioning and customer value creation) but we also elaborate on the methods facilitating related business decisions, including market segmentation and modeling.

Further on, we will discuss specific managerial issues about new product development, product and brand management, value creation and pricing, sales and distribution and advertising. We are looking to answer questions, such as: What is the right product mix and when should we release new products? What is the optimal price? What distribution channels should we use and how can we avoid channel conflict? What is the best way to deliver the right positioning to the audience? What is the optimal action to communicate with customers in an interactive world? How should the firm answer social media challenges? Shall we support consumer co-creation? How do the above work in businesss to business markets? How should the firm capture value via Big Data? How would it work in an intercultural environment? What is the role of the CMO in the new world and who has to be responsible for marketing action?

In order to provide deeper insight and to capture best practices, the module presents leading marketing practitioners from a variety of industries with differing marketing characteristics.

Beyond the three core courses (management, communication, cross-cultural) the module offers extensions in forms of electives in branding, online communication, sales management and other areas.

Module 6 - Competition and Strategy

This module requires you to meditate on the “best way” to achieve the goals of a company. Is this objective or subjective, should your decision-making processes be intuitive or rational? To what extent does this “best way” depend upon the decision maker? How does one deal with complexity and uncertainty? How should the problem be structured? Does strategy merely constitute dealing with competition, or does it entail more? Does a purely competition-oriented approach limit creativity and innovation? What are the appropriate goals? These are difficult questions without simple answers.

Beyond addressing open questions we will also do our homework. You will learn to use the correct strategic tools with which to analyze business environments as well as individual capabilities. You will deal with options and scenarios, risks and returns. You will also learn how to present your strategic conclusions in the boardroom. Finally, we will practice the application of strategic thinking and tools by developing specific strategies for your business as well as your own life.